The Swoop Story

Over forty years ago (1978), my grandmother gave my brother a handmade toy bag for his heaping pile of LEGO. Years later, when my own son got knee-deep into Legos (2011), my mom remembered that bag and made a similar one for my boys. Friends would come over to our house and say, “WOW! Where did you get that bag? What a fantastic idea to help contain the crazy Lego mess!” Right then the idea of Swoop Bags was born.

Launched in 2011, Swoop Bags are a re-imagined, modern version of the original toy bag my grandmother made. As a graphic designer who loves and breathes modern design and a busy mother of two Lego-loving boys, I sought out to create a bag that was modern in style, simple to use, and very well made. Quality and using the best fabric and materials has always been our #1 priority. We wanted to design a product that would lasts a lifetime and be passed down through generations.

Swoop Bags are designed to make cleanup time easy and simple. Every Swoop has a 6" soft edge piece to help contain small toys. We added this design element in 2016 and it has been a gamer-changer for our bags. Instead of a flat mat, it's more like a fabric container.

Our bags come in bold, bright, timeless, solid colors as well as neutrals and are designed to looks great in any space.

“Just SWOOP it up!”